Privacy Policy
Privacy Policy
Last Updated: 22 Aug 2026
At Frollick, we believe choosing a toy should be personal, while your personal information
should always be handled with care.
This Privacy Policy explains how Frollick (“Frollick,
” “we,
” “us,
” or “our”) collects, uses, stores,
and shares information when you use our website, marketplace, Frolly, or any related services
(collectively, the “Services”).
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
By using Frolly and providing information to it, you consent to the collection and use of that
information as described in this Privacy Policy.
This Privacy Policy is intended to comply with applicable Indian laws relating to privacy, data
protection, information technology, consumer protection, and e-commerce, including the Digital
Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, the
Information Technology Act, 2000, and applicable rules and regulations made under them.
1. Information We Collect
We collect information that is necessary to provide our Services, process your orders, improve
your experience, and operate our marketplace.
Information You Provide
Depending on how you use Frollick, we may collect:
Name
Email address
Mobile phone number
Billing and shipping address
Account information
Order and purchase details
Information required to process returns and refunds
Information you provide when contacting customer support
Reviews, feedback, or other content you voluntarily submit
Payment transactions may be processed through third-party payment providers. Frollick does
not generally store your complete card, banking, or other payment credentials.Information You Provide to Frolly
When using Frolly, you may provide information about the child you are shopping for, including:
Age or age range
Interests and hobbies
Likes and dislikes
Play preferences
Personality traits or preferences
Types of toys the child enjoys or does not enjoy
Your toy preferences
Your budget and purchasing requirements
This information is provided by the parent or other adult using Frolly.
Please do not provide unnecessary personal information about a child, such as their full name,
photograph, school, precise location, contact details, health information, or other sensitive
information.
Information Collected Automatically
When you use our Services, certain technical information may be collected automatically,
including:
IP address
Browser and device information
Operating system
Device identifiers
Pages and products viewed
Date and time of access
Referring website or source
Information about how you interact with our Services
Approximate location derived from technical information
We may also use cookies and similar technologies to operate, secure, and improve our
Services.
2. How We Use Your Information
We use the information we collect for purposes including:
Providing Our Services
Creating and managing accounts
Processing and fulfilling orders
Arranging deliveries
Processing returns and refunds
Providing customer support
Communicating with you about your orders
Providing personalized toy recommendations
Improving Frollick
We may use information to:
Improve our website and Services
Improve Frolly (our AI) and the relevance of its recommendations
Understand how users interact with our Services
Identify and resolve technical issues
Maintain and improve the security of our Services
Develop new features and services
Where reasonably possible, we may use aggregated, anonymized, or de-identified information
for analytics and product improvement.
Communications
We may use your information to send:
Order confirmations
Delivery updates
Return and refund updates
Account-related communications
Customer support responses
Important updates about our Services
Where permitted by law, we may also send promotional communications. You can opt out of
promotional communications at any time.
Legal and Security Purposes
We may use information when necessary to:
Comply with applicable laws and regulations
Respond to lawful requests from government or regulatory authorities
Prevent fraud or misuse
Protect the security of our Services
Protect our rights, users, sellers, or business
Establish, exercise, or defend legal claims3. Frolly and Personalization
Frolly uses the information you provide about your child, such as their age, interests, likes,
dislikes, and personality, to provide personalized toy recommendations.
The information provided to Frolly is used to make toy discovery more relevant to your child and
is not intended to be used for medical, psychological, or other professional assessments.
4. Consent When Using Frolly
When you use Frolly and provide information about your child or your toy preferences, you
consent to Frollick collecting and using that information to provide personalized toy
recommendations and improve your toy discovery experience.
By continuing to use Frolly, you confirm that you have understood and agreed to this use of the
information you provide.
You may stop using Frolly at any time. Where applicable, you may withdraw your consent by
contacting us at support@frollick.in.
Withdrawal of consent may affect our ability to provide personalized recommendations or other
features that rely on the information you have provided.
5. Children's Personal Data
Frollick is designed for parents and other adults shopping for children.
Our Services are not intended for children to independently create accounts, make purchases,
or provide personal information directly to Frolly.
Information about a child may be provided by a parent or other authorized adult using Frolly. We
use such information only for appropriate purposes connected with providing our Services and
personalized toy recommendations.
We do not knowingly ask children to provide personal information directly to us.
We do not use children's personal data for targeted advertising directed at children or for
behavioral tracking of children where prohibited by applicable law.
Where applicable law requires parental consent or verification before processing a child's
personal data, we will implement appropriate measures to comply with those requirements.
If you believe that a child has provided personal information directly to Frollick, please contact
us at support@frollick.in.6. Sharing Your Information
We do not sell your personal information.
We may share information with third parties where necessary to provide our Services, operate
our marketplace, or comply with applicable law.
Sellers
Frollick works with independent sellers to operate its marketplace.
When you place an order, we may share information necessary for the seller to fulfill that order,
such as:
Name
Delivery address
Contact information required for delivery
Order details
Sellers are expected to use customer information only for purposes connected with fulfilling
orders and providing their services.
Delivery and Logistics Partners
We may share necessary information with delivery and logistics providers to facilitate:
Order delivery
Returns
Product pickups
Other delivery-related services
Payment Providers
Payments may be processed through third-party payment providers. These providers may
collect and process payment information in accordance with their own privacy policies and
applicable laws.
Technology and Service Providers
We may use third-party providers for services such as:
Website and cloud hosting
Customer support
Analytics
Communications
Security
Order management
AI and recommendation technology
Fraud prevention
These providers may process information on our behalf and are expected to maintain
appropriate security and confidentiality measures.
Legal and Regulatory Authorities
We may disclose information when required or permitted by applicable law, court order,
regulatory requirement, or lawful government request.
Business Transfers
If Frollick is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar
business transaction, personal information may be transferred as part of that transaction,
subject to applicable law.
7. AI and Third-Party AI Services
Frolly may use third-party technology, infrastructure, or AI service providers to process
information and provide recommendations.
Where third-party AI services are used, we take reasonable steps to ensure that information is
processed only for authorized purposes and subject to appropriate safeguards.
We do not intentionally use information provided to Frolly to train publicly available AI models
unless we have obtained the necessary permission or are otherwise legally permitted to do so.
Where reasonably practicable, we take steps to limit the information provided to third-party AI
systems to what is necessary for the relevant purpose.
8. Cookies and Similar Technologies
Frollick may use cookies, pixels, tags, local storage, and similar technologies.
These technologies may help us:
Keep our Services functioning properly
Maintain security
Remember your preferences
Understand how our Services are used
Improve our Services
Measure the effectiveness of our marketing
Where required by law, we will obtain consent before using non-essential cookies or similar
technologies.
You may also manage cookies through your browser settings. Disabling certain cookies may
affect some features of our Services.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for
which it was collected, to provide our Services, comply with legal obligations, resolve disputes,
prevent fraud, enforce agreements, and maintain appropriate business records.
When personal information is no longer required, we will take reasonable steps to delete or
anonymize it in accordance with applicable law.
Certain information may need to be retained for longer where required by law or where
necessary for legal, accounting, tax, fraud prevention, or regulatory purposes.
10. Data Security
We take reasonable technical and organizational measures to protect personal information
against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
These measures may include:
Access controls
Authentication mechanisms
Encryption or equivalent safeguards where appropriate
Secure data storage
Monitoring and logging
Vendor and service-provider controls
Confidentiality obligations
Security testing and reviews
Incident response procedures
While we take reasonable steps to protect your information, no method of transmission or
storage can be guaranteed to be completely secure.
If a personal data breach occurs, we will take the steps required under applicable law.11. Your Privacy Rights
Subject to applicable law, you may have the right to:
Request access to personal information we process about you
Request correction of inaccurate or incomplete information
Request deletion of personal information where applicable
Withdraw consent where consent is the basis for processing
Request information about how your personal data is being processed
Raise a grievance regarding the processing of your personal data
Nominate another individual to exercise your rights where permitted under applicable law
To exercise your privacy rights or raise a privacy-related concern, please contact us at
We may need to verify your identity before processing certain requests.
12. Grievance Redressal
If you have a concern about how we handle your personal information, please contact us at
We will review and respond to your grievance within the period required under applicable law.
Where applicable, you may also have the right to approach the relevant authority under Indian
data protection law after following the applicable grievance process.
13. International Data Transfers
Some of our technology, hosting, AI, payment, analytics, or other service providers may process
or store information outside India.
Where personal information is transferred outside India, Frollick will comply with applicable
Indian laws and any requirements or restrictions relating to such transfers.
14. Third-party Websites and Services
Our Services may contain links to third-party websites, payment gateways, social media
platforms, seller websites, or other services.
These third parties operate independently from Frollick and may have their own privacy policies
and practices.We encourage you to review the privacy policies of third-party services before providing them
with your personal information.
15. Marketplace and Seller Information
Frollick operates as an online marketplace and works with independent sellers.
We may collect and process seller information for purposes including:
Seller onboarding and verification
Marketplace operations
Product listing
Order management
Payments and settlements
Analytics
Seller support
Fraud prevention
Legal and regulatory compliance
Customer information shared with sellers is limited to information reasonably necessary for
fulfilling orders and providing related services.
16. Marketing Communications
Where required by law, we will obtain your consent before sending promotional
communications.
You may opt out of promotional communications at any time by using the unsubscribe option
included in the communication or by contacting us at support@frollick.in.
Even if you opt out of promotional communications, we may continue to send essential
service-related communications, including order confirmations, delivery updates, account
notifications, security alerts, and responses to your requests.
17. Accuracy of Information
You are responsible for providing accurate and up-to-date information when using our Services.
If any information associated with your account is inaccurate or incomplete, you may update it
through the relevant account functionality or contact us at support@frollick.in.18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services,
technology, business practices, or applicable laws.
When we make material changes, we may notify you through our website, email, or another
appropriate method where required by law.
The updated Privacy Policy will be posted on this page with a revised “Last Updated” date.
19. Privacy & Grievances
If you have any questions about this Privacy Policy, your personal data, or wish to raise a
privacy-related concern or grievance, please contact us at:
We will handle your request in accordance with applicable Indian laws and regulations.